How BMW uses additive manufacturing to enable personalization in MINIs

BMW has strengthened its commitment to customized products and innovative production processes by using 3D printing in its MINI brand. The company is introducing a new customization feature that allows customers to customize various car parts such as side panels, interior trim, LED door sills and door projectors. Read this blog post to learn more about how BMW is using additive manufacturing to enable personalization in MINIs.


BMW's goal is to improve the customer experience by giving them more control over the design and styling of their cars. The new feature called "MINI Yours Customised" is an online tool that allows customers to completely personalise their MINIs. Customers can choose from various designs, patterns, colours and surface treatments to customise and personalise their MINIs.
This feature has been made possible by using cutting-edge technologies, including 3D printing and laser marking. Not only are the parts manufactured with precision, but they are also delivered quickly. Customers have the option of installing the parts themselves or contacting authorized MINI dealers or service centers to install them for them.

BMW has also developed an online configurator that allows customers to digitally design their desired designs. The configurator is easily accessible and simple to use, so customers don't have to worry about technical issues. Once customers have created their designs, they are automatically sent to the production facility to be custom printed to match the chosen parts.

The additive manufacturing technology used in the production of custom parts is specifically tailored for mass production. This means that the company is able to produce a large number of individualized parts in a short period of time. Customers have more control over the equipment and can personalize their vehicle to suit their needs and preferences.

In summary, with the launch of MINI Yours Customised, BMW is furthering its leadership position in the field of customized products and production processes. Customers can now personalise and design their MINIs as they want by choosing from a wide range of options. The company is using more advanced technologies such as 3D printing and laser marking to enable this functionality, this means completely personalised MINIs by customers.


The use of 3D printing technology allows BMW to remain competitive in the mass production of customized parts. Customers can now personalize and design their cars without having to rely on purchasing spare parts that may not meet their needs and preferences. The integration of MINI Yours Customised into the automotive industry is a milestone in vehicle personalization and an example of the advancement of technology and innovation at BMW.

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